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- 710 点
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- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。* O/ {! V5 k) x0 g; ]5 U/ \
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GM Overview# F/ Z- {" Q2 z; c9 H/ c: ]
• Role, Timing, Issues/Decisions, C&Cs5 p& Y5 x# J1 g" X9 @
• Objectives" D# ?0 h K3 p) O; v( u
– What do we “WANT” to do?3 G1 G% _0 m x& ^
• External Analysis& p* y1 i4 A j4 N) Y( y: i; g6 ~
– What do we “NEED” to do?
8 Q( L5 a* r) E! C( f– PEST, Consumer, Competition, Trade
8 w1 T) w; w' p. @) R# F1 x& k• opportunities & threats
/ Q) n) L& R: c" T/ I/ r– IMPLICATIONS: KSFs
/ T6 P, v0 E. J: L. {• Internal Analysis
, Q3 S& c( C( ^4 [– What “CAN” we do?
# N7 c& W; d; y; A1 d2 ^– Finance, Marketing, Ops, HR
+ W, ^- l0 i" d: A• abilities, strengths & weaknesses# K( [/ R+ ^$ ^5 x2 g9 x
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
& O7 K3 F9 {8 F* g
9 \% g, [5 i& O7 i• Alternative Evaluation$ @: }3 @- m1 [& I% l+ ]: F% G
– What are the options?: M+ Z) S+ L5 ]- [( |* G5 G3 m
– Evaluate the pros & cons of the options
) _' M# p' K6 W/ [) A– How does this option “FIT”?! B: y7 l! G; s0 ]% k
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
9 l/ U9 d$ L# H. d– Financial Feasibility (of AT LEAST 2-3 options that might “work”)
- O0 \, E, y8 r u/ N
$ c+ X6 J, }4 M3 h0 y• Decision
0 a3 ~+ G4 j% O% m+ }. Y– Justify why you chose a particular option(s).
& w$ t, W* W3 j, R/ \! H. t+ I– YOU SHOULD BE CONVINCING
2 @* K7 J9 L2 ?$ S• Which strategy best meets the firm’s objectives?
! C) b7 S# b: T _( @, D6 x/ K& M• Does it satisfy the personal objectives as well?4 g3 a: S( S- Y3 \2 L
• Have you addressed the cons of the chosen alternative?) d5 G; n+ n7 f0 A J, V% i
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)' k' z. I" D3 ^5 K4 r
• Why NOT the other options?5 ^4 v: w; X2 r+ ^" N# \
• How does this choice affect Finance, Marketing, Ops and HR? What changes3 I; x' ]* A; e/ e
need to be made?+ U/ I' Y' d% K; w) ^& \+ q) E8 g
. x1 S# C- L5 O5 h! W6 e
• Action Plan: l& ] r. C2 ^1 R# W3 D
• Map out a clear and precise implementation plan which includes;
- ?2 t. ~5 Q1 N- ^1 s; g– details which address what steps you have to take to implement your
$ m) T* g" q6 O& m4 \1 I& Xdecision
l- `* h6 Z/ Y9 t– details about timing8 g W4 c; b$ |, G, s, S& {( p% ~
– details about WHO will be responsible for accomplishing the ‘task’$ R7 [1 J8 h( Q% w4 N
– how will you follow-up your plan (measure success)) ~3 W5 u, F5 G, T9 f/ N) o' w
– make sure to consider both the short term and long term! x" p5 L0 Q7 | J
- I6 t& `6 w$ `" I% ^
Firm Valuation- r2 C d+ a$ c$ m+ ~# [
• Used to help managers determine the “price” of a company.
3 c+ o0 x" U, U# t& C, r• 3 methods of valuing a firm;/ v j, d; b" K! ?% D4 h2 l
– Net Book Value$ K4 \) D, l6 _' p3 S0 q3 q
– Economic Appraisal. E( K& A" W+ V% I# h6 U; Z6 d
– Capitalization of Earnings' h! H( G# H0 N
• Using all 3 methods (if possible) helps us to determine a RANGE of what the0 M a( j# y/ _2 O& _# x
company is worth.! h) _# F8 p/ g% m" R
• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
3 o" B; f" b G& C
# S" q F8 K0 G- S# n2 t1 U Net Book Value (NBV)% f5 U% D- I' C+ v' L
– Total Assets - Total Liabilities- z U H* s1 D. h4 r
• a.k.a.. the equity& ^% ?8 M- @% h; c9 F+ r# K& V
– Does not account for the present market value of the assets3 a9 e7 c, G% X8 [3 H
– Calculated using the most recent given balance sheet
. ~/ J3 j# c2 ^# p+ M% ?# \6 |" s3 m– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business# s4 U+ U! Q [- C3 ]
/ r( ]1 P$ c& z* z9 b) A# w Economic Appraisal (EA)$ J' J" c a$ }4 |
– Similar to NBV, but tries to reflect the current market value of the assets& O: l8 t( C9 W) c5 M
– Total Appraised Assets – Total Liabilities5 k1 ]( I3 O% V8 \
– Preferred by buyers who are interested in a company for its assets
R" o) x9 D3 x" Y
9 B! i7 t) Q# j- Z/ i) c1 ^ Capitalization of Earnings (CE)
O# b* }) |! M! ^1 p– Focuses on the I/S instead of the B/S
% A6 ^+ Z8 x4 G: s9 ~0 i- D• Attempt to value the company in terms of the future income it may provide.( a) o- _- \. l7 ] M5 U4 t/ T
– NPAT * P/E ratio = value
A: N* [2 Q% r' S– Must evaluate two different earnings figures (to determine risk & range)+ B& c: `8 v$ r6 c$ R* E+ H) d' m
• Assuming changes (projected statement)
3 y/ \5 S" N: i! g% X6 A• Assuming no changes (current given I/S)4 b. R/ ]( P7 L' D% k
– Select a reasonable P/E multiple
4 U* ^/ F. T+ l+ k/ r; Q1 E– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
* b( r X) H3 [# s, t% g) n7 M2 `2 |1 E* m
• P/E Multiple4 R; f [/ r0 `0 k- [1 [
– Rules of thumb;& m4 \8 ?% _. n4 [$ _+ C7 J
• Mature industries with stable earnings tend to have multiples) O* c& x. [1 A" \
from 5 to 15.% W" v: G2 i1 Z
• High growth industries tend to have multiples exceeding 20.
9 g( f/ U0 Q. g6 G• “Growth is good; risk is rotten!”7 f' W @0 X) b4 [5 W! j
– growth increases a multiple
; Z3 I1 [% F, n1 |) n9 h– risk decreases a multiple
" z1 u P0 L7 I; W: j
+ [: D- Q$ q$ a+ u5 JTheir Associated Ratios5 k/ G3 N6 W! ]
• Profitability;
n; [: k5 X2 h0 T8 f– Business goal - to make $$* B O4 f: x1 C. ~ Y9 c% Z M' p
– Ratios measures how much money we had to spend to make $X in sales7 g, C' K6 t2 [; W) s; t i" _
• Stability;
, U- z% R7 ~8 a0 {. x2 O# J– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
. ~ r1 N9 K7 j, P, B- {$ Q– Ratios measure the firm’s means of financing assets and ability to pay interest on debts) M& D7 R; v+ r' v4 l
* O0 d' Q7 |, o" H( \' h9 p5 Financial Goals &Their Associated Ratios" K- B; b3 j( E* F* F P
• Liquidity;
9 J: Y; i& A$ J/ O– Business goal - ability to meet s-t obligations( h8 b* J% R- z, n5 i' q5 ]5 X
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm: T: a9 L# F' [0 M: J, _& r
obligations)' ]8 W- N5 Z. V" I5 e
• Efficiency;6 Z9 [7 x0 l/ E& S S. g4 |
– Business goal - to efficiently use assets" N" D4 V6 y7 P# _- \
– Ratios tell us how efficiently we are using our investments4 }/ I" n: W1 m$ G) W
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• Growth;
+ S) k7 r! `( B i9 t– Business goal - to increase in size
* R. O; h* z% e& R% B– Ratios tell us whether the company is achieving any growth
7 ^. O' d* t: N. a
5 \2 r) N! T" tInterpreting the Ratios
; H* F6 F( h; P& H5 }9 c1 _" W• Profitability;* H$ W& M# a0 _* q- j$ S( w5 h' [& U
– Vertical Analysis (of I/S)7 S# T0 h/ P3 {; v" V6 K
I/S items * 100 = % . A" v# L& W, K( o2 c# [% Q7 S
Sales
0 ]5 T# I) S8 H! c6 k• Tells us it cost us X% of sales to make those sales3 K3 ]1 E5 A- X9 N6 t
– Return on Investment/Equity
7 z* n: Y& ~9 G/ hProfit ATB4D = % / `/ f( ?( z5 m3 j( k1 M* l
Average Equity
* H! I/ J: p' l% {" \[(Yr. 1 E + Yr. 2 E)/2]
5 w$ s& L' v9 c' }0 v• Tells us how much profit we made relative to the investment made by the owners* v c% W% U7 z6 a" n8 X: q
1 C* ~$ a* B) }/ A4 t1 b! }) v- T
• Stability;+ I& {1 o. d7 S8 R
– Net Worth: Total Assets+ a8 A: }! C! J7 {
Total Equity = %
5 c! [" S) E, V+ qTotal Assets; H% o3 Y. P4 [ R" o1 s- e
• tells us what % of assets were financed through owner’s money
9 w6 T ~0 P8 x: C( o) s* ?" b# O– Debt to Assets
7 r- ]0 T9 A4 D- j5 eTotal Debt = % C# A1 D A$ a. k& m+ N( c
Total Assets0 M y ^: \# J: ~
• Tells us what % of the assets were financed through debt8 j$ G# v! R! p1 Z* ~# G1 h
– Interest Coverage7 O* n8 Y/ Q( A* H! e& ]
EBIT = # times7 d; m; _3 g, W! C$ h, e6 D/ W5 M
Interest Expense
9 Q( R8 P% {, ~. r- J• tells us how many times we can pay interest/ D, d' k c# X, H' R: }
/ Q2 X: C/ D3 e4 X/ k) c) r• Liquidity;
' R. J- L+ Z. o5 @% X5 w( A3 g9 {– Current Ratio
% N( d Z/ ^' ?: q% `% jCurrent Assets = X:1: F; F2 n6 w1 _" J5 b- g
Current Liabilities
! s. e( f# }. w x" \9 C• Tells us, if we liquidated all our current assets, how many times we can pay our debts
) X3 P! ?) d P% c0 D- w! kRULE OF THUMB: 2:13 b- c4 k7 G$ a" V+ W
– Acid Test
# V- k2 ~6 z$ R1 z' Y' ~0 M8 jCash + M/S + A/R = X:1
, Q' `8 ?) I7 Z/ DCurrent Liabilities# W2 ~- X# j# @ w1 |) X/ p
• Tells us how many times we can pay our debts with the money easily available to us
5 j7 X& y; e' S) M' |1 k1 GRULE OF THUMB: 1:1
' H0 D: p1 c7 [# ^
8 G2 T: q4 X/ _ s4 h3 y4 p1 S– Working Capital
a" \, T6 b" r/ `, W/ o& AC.A - C.L = $X
. a& L9 w1 b- S: U' a% j• Tells us how much money we have to work with AFTER s-t debts are paid
8 ?4 K& t0 c3 J3 c8 [9 Z* T4 Y L" J m4 f4 ~% m
Efficiency;
$ h+ n" D5 ]8 b4 d6 a( [8 A– Age of Receivables
+ F8 W+ O. v6 c/ N$ dAccounts Receivabl = # Days
1 M: X4 p* y% z. X (Sales / 365). e- ^! z' @# ?1 o c) W3 T
• Tells us how long it takes us to collect our $$4 r3 G5 b* g7 W- P$ r. k
$ s9 s: n! y, p2 S4 ]
– Age Of Payables
+ ?& M8 X! e7 T; t/ @% ^Accounts Payable = # Days
3 }5 Z1 ?8 V- I(Purchases* / 365)) w( w9 L; y2 ]# E
• Tells us how long it takes us to pay our bills
: i6 d5 Z$ a4 p: d$ j5 D) C, [' m1 v# S$ z. ?) a. ]. l, F& B
– Age of Inventory5 o8 x0 n6 x* k/ x8 [! T( i
Inventory = # Days. H5 Z* [. Z+ V7 {& s0 `
(COGS / 365)
4 f' ~3 K$ [# ^" ^• Tells us how long we are holding on to our inventory in the warehouse
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" v) b; S4 u) Z! m" l" i1 F4 A• Growth;. X/ b% P* B2 F; o
– Sales
4 ~" p3 t7 c, Y0 z2 x: ~, @. I, P' ~– Net Income6 T' j" O' R x# G6 h- U1 x
– Total Assets
) k* c" U+ z0 U# l& F4 C |– Equity t" J% l/ T. K$ G- @0 s0 p
Yr. 2 - Yr. 1 = %: @8 G3 s# g6 a, W: {! }9 W* X, r! R2 q4 Q
Yr. 11 s1 s# {. |* u; ^. b7 h& s
• Tells us whether the accounts are growing (and hence the company)
# _/ L# j6 [7 F/ J" W; a0 K9 h9 W, i) C- c; ~/ e
Understanding Ratios
; y( l4 ^7 Z. V/ H5 Q' a9 S# L• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
* D( K3 {" m+ F( B3 l• Either the NUMERATOR or the DENOMINATOR affects the ratio* o. H w4 G* z7 C% w
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”$ I$ w- u& r: g- S7 ~ R" e
– Which number caused the change?
4 q5 G$ a9 Q) b– Look for increasing or decreasing trends over time.
6 ~. W( L: D! l3 E, k* [2 m; I3 h– Will these trends continue?
1 }5 W% r: C0 F% e– How does the company compare to the industry?
8 a& M9 n, l6 c& i
" d" a! a2 f) G) R% J, R% n6 ]; E$ ^$ E1 c
Classifying Costs
. l) J, d# V% G% m7 N" K• Variable Costs
7 n& V. C H, R! G– a cost incurred with every unit sold/produced (volume)
4 t, h/ R; p9 ?" Z# m• Fixed Costs" e. L3 \' d. r& a: g6 l
– cost that does not vary with volume |
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